The proliferation of new architectural products and material developments competing to be selected for projects makes it increasingly difficult for your products to stand out in a crowded marketplace. For the architect, this means more time spent on research, comparative study and documentation.
Materials Council advises industry on how to successfully communicate and market their products to architecture and design professionalsManufacturers, therefore, who are able to offer comprehensive and immediate information, imagery and documentation on their materials and products’ credentials, presented in the manner and medium that architects and designers demand, are at a distinct advantage.
Materials Council advises industry on how to successfully communicate and market their products to architecture and design professionals, what information is relevant within their design process, which criteria provide a competitive advantage, and which support materials need to be made available and in what format. We also implement the ‘translation’ of technical specifications and innovations into a language that architects can understand most clearly, making the information and products themselves more accessible.
But more than this, Materials Council’s dialogue with industry actually informs product development thanks to our expert knowledge of architects’ materials needs, creating more attractive products for architects and design professionals.
In short, the more compelling a material solution is for an architect, the greater chance there is of the client agreeing to it being used.
Contact Ian Hunter to discuss how Materials Council help you more successfully reach architects and creatives: firstname.lastname@example.org